Developer Center (English) > Startup Guide > Data Structure

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Data Structure

The table below describes each campaign data entity and its relationship with other campaign data.

EntityData TypeDescription
Child Entity
Campaign Campaign A campaign organizes one or more ad groups.
Ad groups
Campaign target list
Campaign criteria
Campaign Target List TargetList Target lists contain targeting options
Ad Group AdGroup An ad group organizes a set of ads and criteria together.
Also provides the default bid for its criteria.
Ads
Criteria
Ad AdGroupAd An ads.
Criterion AdGroupCriterion
CampaignCriterion
Describes the target condition (criteria) of campaign or ad group.
・Criteria: Biddable or Negative criteria
・Campaign: Negative criteria only
        
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