Developer Center (English) > Announcement > Display Ads (YDN) Stop creating new campaigns

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Sep-29-2020

Display Ads (YDN) Stop creating new campaigns

Document Number: APIE-FY20-2089


Dear customer,

Thank you for using Yahoo! JAPAN Ads.

We will stop creating new YDN campaigns as previously announced in
"Closing YDN and about Converting campaigns to Display Ads (Auction)
(Document Number: APIE-FY20-2065)." Please see the following details.

Once again, thank you for using Yahoo! Ads.


1. Product:
 Display Ads (YDN)

2. Schedule:
 November 25, 2020 (Wed)
 *Schedule may change without prior notice.

3. Overview:
 Prior to the closing of YDN, we will stop creating new YDN campaigns.
 After the effective date, creating YDN campaigns will become
 unavailable on all Display Ads tools such as the Campaign Management
 Tool, Campaign Editor, YDN API, Display Ads API.
 Editing existing YDN campaigns and creating new ad groups and new ads
 under those YDN campaigns are continuously available.
 After the effective date, please create a new campaign in Display Ads
 (Auction) format.

4. Impact on API:
 There are some impacts on API as follows.

 [Yahoo! JAPAN Promotional Ads API YDN API]
  After the effective date, creating campaigns by specifying
  Campaign.adProductType will become unavailable.

 [Yahoo! JAPAN Ads API Display Ads API]
  After the effective date, creating campaigns by specifying
  adProductType will become unavailable.

5. Future updates:
 The following steps are planned for YDN close.
 (1) November 25, 2020 (Wed)
  Stop creating a new campaign on YDN
 (2) Spring 2021
  YDN service close Convert YDN campaigns in bulk to Display Ads (Auction)

6. Remarks:
 When YDN service close, all of YDN campaigns will be converted to the
 campaigns in Display Ads (Auction) format.
 However, some YDN settings can't be inherited because of the structure
 differences between YDN and Display Ads (Auction).
 
 To avoid confusions, we recommend you to convert YDN campaigns to
 Display Ads (Auction) in advance on your end.
 
 Note that you don't need to resubmit your ads to review if those YDN ads
 have been reviewed and are active.

 More details of converting campaigns in bulk and some restrictions are
 described on the following document (PDF).
 https://s.yimg.jp/images/promotionalads_edit/pdf/202008_YDN_close_EN.pdf

 On the following API versions, you can use "CampaignMigrationService"
 that converts campaigns and their ad groups/ads in bulk.
 - YDN API V201911
 - All versions of Display Ads API

 You can use the service when converting your campaigns in bulk by API.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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