Document Number: APIE-FY20-2037
Thank you for using Yahoo! JAPAN Ads.
A new method will be available on campaign conversion from YDN to
Display Ads (Auction) to advance effectively. Please see the following
Once again, thank you for using Yahoo! JAPAN Ads.
July 1, 2020 (Wed)
*Schedule may change without prior notice.
There is a change on Audience category setting for campaign conversion
from YDN to Display Ads (Auction) as follows.
The newly created Display Ads (Auction) campaigns have no Audience
category setting ("None") when converted from YDN.
When an Interest category is set for the ad group in the pre-converted
campaign, an Audience category similar to that category will be set
* After campaign migration, the settings of Interest category will be
* This change will be applied to Yahoo! JAPAN Promotional Ads API
YDN API V201911.
Therefore, the effort to manually set the Audience categories after
the campaign migration is reduced, and the conversion to the new
format campaign can be performed more efficiently.
Please make sure of the following points when you use the enhanced
feature and confirm the setting changes after campaign migration.
[Audience category set automatically]
- The Audience category that will be set automatically may not match
the original Interest category completely, a similar Audience
category will be set.
- Even if the Interest category name and Audience category name match,
the distribution tendency may change because the distribution logic
- If there is no similar category, the Audience category will be
"None" (no setting).
This may increase the number of ad delivery targets before the
conversion of the campaign.
- The bid adjustment rate for Audience category will be set as "0%".
The bid adjustment rate setting set in the Interest category is not
[Parent-child Interest categories]
- In the Interest category, if the category structure has a parent-child
relationship, you can select both parent and child, but in the
Audience category, you can only select either parent or child.
Therefore, if both the parent and child categories are selected in
the Interest category, only the Audience category that is similar to
the parent will be set automatically.
Please see the release notes below for example settings and mapping
tables for the Audience category.
If you have any questions, please contact us.
Yahoo! JAPAN API support team