Developer Center (English) > Announcement > Display Ads (YDN) Audience category auto setting for campaign conversion

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Jun-22-2020

Display Ads (YDN) Audience category auto setting for campaign conversion

Document Number: APIE-FY20-2037

Dear customer,

Thank you for using Yahoo! JAPAN Ads.

A new method will be available on campaign conversion from YDN to
Display Ads (Auction) to advance effectively. Please see the following
details.

Once again, thank you for using Yahoo! JAPAN Ads.


1. Product:
 Display Ads

2. Schedule:
 July 1, 2020 (Wed)
 *Schedule may change without prior notice.

3. Overview:
 There is a change on Audience category setting for campaign conversion
 from YDN to Display Ads (Auction) as follows.

 [Before]
 The newly created Display Ads (Auction) campaigns have no Audience
 category setting ("None") when converted from YDN.

 [After]
 When an Interest category is set for the ad group in the pre-converted
 campaign, an Audience category similar to that category will be set
 automatically.
 
 * After campaign migration, the settings of Interest category will be
 deleted.
 * This change will be applied to Yahoo! JAPAN Promotional Ads API
 YDN API V201911.

 Therefore, the effort to manually set the Audience categories after
 the campaign migration is reduced, and the conversion to the new
 format campaign can be performed more efficiently.
 
4. Note:
 Please make sure of the following points when you use the enhanced
 feature and confirm the setting changes after campaign migration.
 
 [Audience category set automatically]
 - The Audience category that will be set automatically may not match
  the original Interest category completely, a similar Audience
  category will be set.
  
 - Even if the Interest category name and Audience category name match,
  the distribution tendency may change because the distribution logic
  is different.
  
 - If there is no similar category, the Audience category will be
  "None" (no setting).
   This may increase the number of ad delivery targets before the
  conversion of the campaign.
  
 [Bid adjustment]
 - The bid adjustment rate for Audience category will be set as "0%".
  The bid adjustment rate setting set in the Interest category is not
  carried over.
  
 [Parent-child Interest categories]
 - In the Interest category, if the category structure has a parent-child
  relationship, you can select both parent and child, but in the
  Audience category, you can only select either parent or child.
  
  Therefore, if both the parent and child categories are selected in
  the Interest category, only the Audience category that is similar to
  the parent will be set automatically.
  
 Please see the release notes below for example settings and mapping
 tables for the Audience category.
 
 https://promotionalads.yahoo.co.jp/support/release/834937.htmll#article_en


If you have any questions, please contact us.
Sincerely,

Yahoo! JAPAN API support team

        
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