Developer Center (English) > Announcement > Enhancements made on YDN Dynamic Ads for Display and Video Ads



Enhancements made on YDN Dynamic Ads for Display and Video Ads

Document Number: APIE-FY19-2059

Dear customer,

Thank you for using Yahoo! Ads.

Enhancements that was informed in "Enhancement on YDN Dynamic Ads for
Display and Video Ads (Document Number: APIE-FY19-2037)" were made.
Please see the following details.

Once again, thank you for using Yahoo! Ads.

1. Product:
 Yahoo! Ads Display Ads (YDN)

2. Effective date:
 December 4, 2019 (Wed) JST

3. Enhancements on Dynamic Ads for Display:
 Following changes were made on YDN Dynamic Ads for Display.

 3-1. Campaign banner
  An image set as campaign banner appears alternately with a logo and
  item image.
  Specifying a different destination URL for the campaign banner is
  available. You can now appeal the limited offer along with usual
  prices of your products and services.

  Check a sample image of campaign banner in the release note.
 3-2. Item List feature
  -New items on Item list
   The following optional items are added to the Item list.
   By using these new items, the accuracy of targeting is expected
   to improve.

   Availability Date
   Product Type
   Google Product Category
   Age Group
   Gender Group
   Sales Rank

  -Changes and removals of existing items in the Item list
   Please refer to the release note for further details.   
   *Due to the changes, "Landing Page URL" became a required item.

  -The upper limit of items in the Item list is increased from 100,000
   to 300,000. Item list is available for more products and services.

  -Changing Item List template
   In around June 2020, the existing template that is available now
   will be closed.
   Please consider using the latest template to import Item list.

 3-3. Tracking feature enhancements
  Tracking parameter became available in the following items of Item list.
  You can track the performance in more various ways.

  Refer to the following help page for the details of tracking parameters.
   Tracking parameters
4. Dynamic Ads for Display:
 Dynamic Ads for Display is an ad distribution provided only for
 specific advertisers.
 When it is available, "Item List" appears in the "Tools" tab in the
 campaign management tool.

 Learn more on the following help page.
  What is Dynamic Ads for Display
5. Renaming Viewing Beacon URL:
 Viewing beacon URL that is available for Video Ads are renamed.
   Viewing Beacon URL (paid)
   Viewing Beacon URL (10 seconds)

 Due to this change, items in the following file are renamed.
 - YDN import template
 - Download file from the campaign management tool
 - Operation history file
 Use the latest import template after the change.

If you have any questions, please contact us.

Yahoo! JAPAN API support team

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