Developer Center (English) > Announcement > Notification about Display Ads (Auction)

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Nov-11-2019

Notification about Display Ads (Auction)

Document Number: APIE-FY19-2044

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

We would like to inform you a new platform "Display Ads (Auction)"
that has released as a part of introducing Yahoo! Ads. Please see the
following details.

Once again, thank you for using Yahoo! Ads.


1. Introducing Yahoo! Ads:
 Yahoo! Ads integrates our advertising services that have been divided
 into some platforms. We are taking the steps for the renewal.
 
 This makes more user-friendly service with more advertising effectiveness.
 We will provide excellent ad experience that streamlines the marketing
 funnel from awareness to acquisition and repetition.
 
2. Display Ads (Auction)
 2-1. Benefits on Display Ads (Auction)
  - Simplified ad products
   This new platform will make your advertising more flexible depending
   on your and purpose.
  - New campaign management tool
   More simple and intuitive user interface will become available.
  - New ad delivery algorithm
   Maximizes ad performance with the algorithm that fits your purpose.

 2-2. New features of Display Ads (Auction)
  - Campaign goal
   "Campaign goal" for your advertising purpose will become available
   while closing the "ad distribution."

   Converting campaigns created in Yahoo! JAPAN Display Ad Network (YDN)
   to Display Ads (Auction) format with campaign goals will become available

  - Audience category in targeting method
   To replace interest category, we will provide audience category.
   Audience category is a targeting method that delivers ads to potential
   customers who are interested in the specific categories and customers
   who take action such as added your product to the cart.

  - Frequency counting method
   The counting method of the number of frequency that is used in frequency
   cap setting and reports will be changed to a new method based on
   viewable impressions.

  Learn more feature details on the provided document.
  

 2-3. About API feature
  - Yahoo! JAPAN Promotional Ads API (YDN API)
   As announced in the former notification, YDN API V201911 will be
   released.

  - Yahoo! Ads API
   We are planning to release Yahoo! Ads API. Please wait for the updates.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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