Document Number: APIE-FY19-2044
Thank you for using Yahoo! JAPAN Promotional Ads.
We would like to inform you a new platform "Display Ads (Auction)"
that has released as a part of introducing Yahoo! Ads. Please see the
Once again, thank you for using Yahoo! Ads.
1. Introducing Yahoo! Ads:
Yahoo! Ads integrates our advertising services that have been divided
into some platforms. We are taking the steps for the renewal.
This makes more user-friendly service with more advertising effectiveness.
We will provide excellent ad experience that streamlines the marketing
funnel from awareness to acquisition and repetition.
2. Display Ads (Auction)
2-1. Benefits on Display Ads (Auction)
- Simplified ad products
This new platform will make your advertising more flexible depending
on your and purpose.
- New campaign management tool
More simple and intuitive user interface will become available.
- New ad delivery algorithm
Maximizes ad performance with the algorithm that fits your purpose.
2-2. New features of Display Ads (Auction)
- Campaign goal
"Campaign goal" for your advertising purpose will become available
while closing the "ad distribution."
Converting campaigns created in Yahoo! JAPAN Display Ad Network (YDN)
to Display Ads (Auction) format with campaign goals will become available
- Audience category in targeting method
To replace interest category, we will provide audience category.
Audience category is a targeting method that delivers ads to potential
customers who are interested in the specific categories and customers
who take action such as added your product to the cart.
- Frequency counting method
The counting method of the number of frequency that is used in frequency
cap setting and reports will be changed to a new method based on
Learn more feature details on the provided document.
2-3. About API feature
- Yahoo! JAPAN Promotional Ads API (YDN API)
As announced in the former notification, YDN API V201911 will be
- Yahoo! Ads API
We are planning to release Yahoo! Ads API. Please wait for the updates.
If you have any questions, please contact us.
Yahoo! JAPAN API support team