Developer Center (English) > Announcement > Enhancement on YDN Dynamic Ads for Display and Video Ads

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Nov-06-2019

Enhancement on YDN Dynamic Ads for Display and Video Ads

Document Number: APIE-FY19-2037


Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

Some enhancements on Dynamic Ads for Display and Video Ads for Yahoo!
JAPAN Display Ad Network (YDN) are scheduled.
Please see the following details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
 Yahoo! JAPAN Display Ad Network (YDN)

2. Schedule:
 December 4, 2019 (Wed) JST
 * Schedule may change without prior notice.

3. Enhancement on Dynamic Ads for Display:
 Following changes will be made on Dynamic Ads for Display for YDN.

 3-1. Campaign banner feature
  Displaying an image set for the campaign banner, logo and product
  image alternately will become available.
  While displaying the campaign banner, Destination URL will be
  changeable. You can appeal your common products and service
  information in parallel with information about the limited time sale.

  A sample image of the campaign banner is available on the following
  release note page.
  https://promotionalads.yahoo.co.jp/support/release/775442.html#article_en

 3-2. Item List feature
 - Following optional items will be added on Item List.
  You can expect to improve targeting accuracy on advertising by
  using these new items.

  -Availability Date
  -GTIN
  -MPN
  -Brand
  -Product Type
  -Google Product Category
  -Age Group
  -Gender Group
  -Location
  -Sales Rank

 - Changing and removing existing items on Item List
  Please refer to the following release note for further details.
  https://promotionalads.yahoo.co.jp/support/release/775442.html#article_en

 - Changing Item List template
  The existing template is still available for importing, but it will
  be out of service around June 2020.
  Please consider to use the latest template for importing Item List
  after the effective date.

 3-3. Tracking feature enhancement
  Tracking parameter setting will become available on the following
  items on Item List.
  You will be able to track campaign performance more varied than before.
  Please refer to the help page for details on tracking feature after
  the effective date.

4. Dynamic Ads for Display:
 Dynamic Ads for Display is an ad distribution type provided only for
 some customers.
 This feature is available on [Tools] tab > [Item List] menu on the
 Campaign Management Tool.

 Learn more on the following help page for details.
 What is Dynamic Ads for Display
 https://support-marketing.yahoo.co.jp/promotionalads/ydn/articledetail?lan=en&aid=22319

5. Renaming Viewing Beacon URL:
 Viewing beacon URL that is available to set on Video Ads will be renamed.

 Before:
  Viewing Beacon URL (paid)
 After:
  Viewing Beacon URL (10 seconds)

 With this change, some items in the following file will be renamed.
 - YDN import template
 - Download file from the Campaign Management Tool
 - Operation History file

 Use the latest import template after the effective date of this change.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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