Document Number: APIE-FY19-2021
Thank you for using Yahoo! JAPAN Promotional Ads.
Some items are added to the ad performance report for Sponsored Search.
Please see the following for details.
Once again, thank you for using Yahoo! JAPAN Promotional Ads.
Sponsored Search API
2. Versions to be effected:
All available versions (V201901, V201909)
3. Effective date:
November 6, 2019 (Wed) JST
The following three items are available on Sponsored Search API.
4-1.ROAS (Return On Advertising Spent)
Following two items will be added to reporting fields.
- ONV_VALUE_PER_COST (Conv. Value Per Cost)
- ALL_CONV_VALUE_PER_COST (All Conv. Value Per Cost)
The two items are available on all Performance Reports.
4-2.Keywords and Negative keywords for Search Query
QUERY_TARGETING_STATUS (Status for Keywords and Negative keywords)
is added to the report field.
Filter items are also added.
The items are available on the Search Query Report and Search
Query Report (DAS).
4-3.Keywords with low search frequency
The following item is added to the report field.
- SYSTEM_SERVING_STATUS (Keyword status)
The item is available on the Keyword Report
- Learn more about the details of this enhancement in the following
- Learn more about the details of items added in the following URL after
If you have any questions, please contact us.
Yahoo! JAPAN API support team