Developer Center (English) > Announcement > Sponsored Search offline conversion import feature release



Sponsored Search offline conversion import feature release

Document Number: APIE-FY19-2029

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

We will release an offline conversion import feature for Sponsored Search.
Please see the following for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.

1. Product:
 Sponsored Search

2. Schedule:
 November 13, 2019 (Wed) JST
 * Schedule may change without prior notice.

3. Overview:
 Offline conversion import feature will be released.

 With this feature the conversion data that occurred outside of the
 website will be imported to the Campaign Management Tool using "YCLID",
 a parameter that identifies who clicked the ad.

 3-1. Advantages to use this feature
   - With visualized report of online and offline, total ad performance
    can be evaluated.
   - By using the conversion data of online and offline, a more precise
    Auto Bidding will become available and lead to a decrease in the
    workload of operation.

4. Changes on API
 - This feature will be included in the Yahoo! Ads API official version
  release. This feature is not included in the Yahoo! JAPAN Promotional
  Ads API.
  We will make another announcement about Yahoo! Ads API official
  version release.
 - To create conversion tracking settings of the conversion type "Import"
  will be available on the Campaign Management Tool after the release.
  When acquiring the conversion tracking setting on Yahoo! JAPAN
  Promotional Ads API, the Conversion Type will return as "NULL."
  You can acquire the Conversion Type on Yahoo! Ads API Beta version.

5. Remarks:
 - The "Auto-tagging" adds "YCLID" parameter to URL of ads when
  clicked by internet users. It works when the tagging is "On" on
  account level.
  Learn how to set the auto-tagging in the following help page.
  Complementary feature for Conversion Analytics  
 - Offline conversion import feature is available only on the Campaign
  Management Tool.Only reports on imported conversions can be checked
  on Campaign Editor.

If you have any questions, please contact us.

Yahoo! JAPAN API support team

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