Document Number: APIE-FY19-2031
Thank you for using Yahoo! JAPAN Promotional Ads.
Yahoo! Ads API Beta has been released, as previously announced in
"Yahoo! Ads API Beta release (Document Number : APIE-FY19-2027)."
Please see the following details.
Once again, thank you for using Yahoo! JAPAN Promotional Ads.
Yahoo! Ads Search Ads API (Beta)
2. Version released:
3. Effective date:
October 28, 2019 (Mon) JST
As the initial release of new "Yahoo! Ads API", Search Ads API (Beta)
is now ready.
Please confirm the following information about the new API.
- REST protocol is introduced
- OAuth authentication is introduced
It improves security on API connection.
- Yahoo! JAPAN Business ID authentication is introduced.
* Standard and On-Behalf-Of authentications provided on Yahoo! JAPAN
Promotional Ads API are not supported on the new API.
Search Ads API (Beta) will support almost all of the features on
Yahoo! JAPAN Promotional Ads API.
Advertisement data added by this new API is delivered as ads of
Sponsored Search and will be delivered as ads of Search Ads.
* We will make another announcement once details about Search Ads
have been decided.
The data added by Search Ads API (Beta) can be edited by Sponsored
Search API, and vice versa.
5. Application request to start using:
* The following application flow is provided only in Japanese version.
* We will make another announcement once the English description and
application form is ready.
Everyone needs to apply for the new Yahoo! Ads API before start using.
Follow the steps below.
[Step 1] Download the document "Release Overview" (pdf) from the
following URL and check details.
* Overview in Japanese:
* English translation:
Download the application form (pdf) from the following URL.
* Form in Japanese:
Print and fill out the form. Stamp your company's seal (or signed by
Then save the paper form in PDF format.
* Note that you need to acquire a vivid image of the paper form
document by using a camera or a scanner, and save as a PDF file.
Send an email attached with PDF file to the following address.
After we receive the PDF file, we will confirm the required
information on the form to complete the process.
You will be informed via email when it's ready to start using the
new Yahoo! Ads API.
It may take 10 or more business days until we complete the registration.
See the following reference and documents for Search Ads API Beta.
- Yahoo! Ads Search Ads API Reference β Version
- Sample program
- Yahoo! Ads API DeveloperCenter
*English translation is in progress.
For Yahoo! JAPAN Display Ad Network (YDN), new API will be released
in late 2019.
Please wait for further announcements regarding details.
If you have any questions, please contact us.
Yahoo! JAPAN API support team