Document Number: APIE-FY19-2027
Thank you for using Yahoo! JAPAN Promotional Ads.
We will provide a new Yahoo! Ads API Beta version, as previously
announced in "New API for "Yahoo! Ads" release and application for
current API end (Document Number : APIE-FY19-1994)." Please see the
Once again, thank you for using Yahoo! JAPAN Promotional Ads.
Yahoo! Ads Search Ads API (Beta)
2. Version released:
October 28, 2019 (Mon) JST
* Schedule may change without prior notice.
As the initial release of new "Yahoo! Ads API", we will provide
Search Ads API (Beta version).
Please confirm the major advantages of the new API as follows.
- REST protocol is introduced
- OAuth authentication is introduced
It improves security on API connection.
- Yahoo! JAPAN Business ID authentication is introduced
Standard and On-Behalf-Of authentications provided on Yahoo!
JAPAN Promotional Ads API are not supported on the new API.
Search Ads API (Beta version) will support almost all of the
features on Yahoo! JAPAN Promotional Ads API.
Advertisement data added by this new API will be delivered as
Sponsored Search and Search Ads.
* We will make another announcement once details have been decided.
The data added by Search Ads API (Beta version) can be edited by
Sponsored Search API, and vice versa.
5. Application request to start using:
* The flow described below is provided only in Japanese version.
We will make another announcement once the English description
and application form is ready.
To use the new Yahoo! Ads API, application request is necessary
even if you are currently using the API.
Follow the steps below.
Download the document "Release Overview" (pdf) from the following
URL and check details.
* Overview in Japanese:
* English translation:
Download the application form (pdf) from the following URL.
* Form in Japanese:
Print and fill out the form. Stamp your company's seal (or signed
by API manager).
Then save the paper form in PDF format.
* Note that you need to acquire a vivid image of the paper form
document by using a camera or a scanner, and save as a PDF file.
Send an email attached with PDF file to the following address.
After we receive the PDF file, we will confirm the required
information on the form to complete the process.
You will be informed via email when it's ready to start using new
Yahoo! Ads API.
It may take 10 or more business days until the registration completes.
- The reference document and sample program of Search Ads API (Beta
version) will be provided when the Beta version is released.
- English translations of those document will delay until the
English platform of new API Developer Center is ready.
Please wait for the update announcement about it.
- For Yahoo! JAPAN Display Ad Network (YDN), new API will be released
in late 2019. Please wait for further announcements for details.
If you have any questions, please contact us.
Yahoo! JAPAN API support team