Developer Center (English) > Announcement > New API for "Yahoo! Ads" release and application for current API end

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Aug-22-2019

New API for "Yahoo! Ads" release and application for current API end

*Update as of September 10, 2019
Reception of new application for using Yahoo! JAPAN Promotional Ads API has closed on September 9, 2019.
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Document Number: APIE-FY19-1994

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

We will release new API for Yahoo! Ads. Reception of new application
for using Yahoo! JAPAN Promotional Ads API will end due to this change.
Please see the following details.

* Yahoo! JAPAN Promotional Ads API and Yahoo! Ads API are provided for
program developers. This announcement is sent to all Yahoo! JAPAN
Promotional Ads customers because the application reception for Yahoo!
JAPAN Promotional Ads API will end.
There is no affect if you are using the Campaign Management Tool and
Campaign Editor without API.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Overview:
 We will rebrand Yahoo! JAPAN Promotional Ads and release the new API
 "Yahoo! Ads API".
 Reception of new application for using Yahoo! JAPAN Promotional Ads
 API will end due to this new API release.

2. New Yahoo! Ads API release:
 After beta release, the official version will be released in 2020.
 Please follow the overall schedule below.
- Fall 2019 : Yahoo! Ads API (for Search Ads) beta release
- End of 2019 : Yahoo! Ads API (for Display Ads) beta release
- Early 2020 : Yahoo! Ads API official version release
 * Schedule may change without prior notice.

3. Ending the reception of new application for using Yahoo! JAPAN
  Promotional Ads API:
 Reception of new application for Yahoo! JAPAN Promotional Ads API
 is ending on the following date.
 - September 9, 2019 (Mon)
 * Schedule may change without prior notice.

 Reception of new application for new API will start when Yahoo! Ads
 API beta release.
 Note that customers who are using Yahoo! JAPAN Promotional Ads API
 need the application for using new Yahoo! Ads API. We will make
 another announcement when the details have been decided.

4. Remarks:
 - The last version of both Sponsored Search API and YDN API of Yahoo!
  JAPAN Promotional Ads API will be released in 2019, and they will
  sunset in Fall 2020. Please follow the overall schedule below.
 - September 25, 2019 (Wed) : Sponsored Search API V201909 release
 - Winter 2019 : YDN API new version release
 - Fall 2020 : Yahoo! JAPAN Promotional Ads API sunset
 * Schedule may change without prior notice.

 We appreciate your further understanding and cooperation for our
 migration to Yahoo! Ads API.

 - Please confirm about rebranding Yahoo! JAPAN Promotional Ads on
  the following page.
  https://yahoojp-marketing.tumblr.com/post/185967510468/20190701
  * English translation follows Japanese text.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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