Document Number: APIE-FY19-1913
Thank you for using Yahoo! JAPAN Promotional Ads.
Enhancements on Dynamic Ads for Display for Yahoo! JAPAN Display Ad
Network (YDN) has been released as previously announced in "YDN
Dynamic Ads for Display enhancement (Document Number: APIE-FY18-2083)".
Please see below for details.
Once again, thank you for using Yahoo! JAPAN Promotional Ads.
2. Effective date
April 18, 2019 (Thu) JST
3. Effected version:
*All API versions have impact of the added columns for operation history.
Following enhancements were made on Dynamic Ads for Display for YDN.
4-1. New method for uploading Item list file
Directly uploading Item list file from the Campaign Management
Tool and Campaign Editor became available.
'Periodic upload' feature became available, which processes data
feed directly from the Item List file on advertiser's server
*The data feed tools provided before this change and uploading by
YDN API are also available.
4-2. "Item set" feature
This feature filters the product information uploaded by Item list
file with some conditions. Several filtering items such as category
ID, price, ratings are selectable as conditions.
Adding the Item set to ad group, ad delivery will become available
for filtered various product categories and price zones by each ad
Also note that "Default Item set" (which includes all of items)
has been preset on ad groups under campaign of Dynamic Ads for
Display created before the effective date, due to the Item set
Please confirm and edit the setting on "Default Item set" to meet
the Item set you create.
A new ad group created under the campaign with ad distribution
type "Dynamic Ads for Display" will require Item set for ad
delivery after the effective date.
*Ads of ad group without Item set will not be delivered.
5. Changes on YDN API:
The following changes have been applied to YDN API due to the
feature release above.
5-1. New services
Following new services have been added.
This service adds and updates server information used on
Periodic upload process.
This service adds the execution request of 'Upload now'
process by Periodic Upload setting.
This service provides functions to get, add or remove Item Set
5-2. Revised services
Following services have been revised.
TSV format became available on uploading, adding to the
conventional ZIP format.
- Item Set ID became available on search.
- Setup Item Set to ad group, and revise/remove Item Set from ad
group became available.
5-3. WSDL change
WSDL of AdGroupService has been revised.
There is an impact on advertisers who do not use Dynamic Ads for
Display. Please confirm the details on the following document.
5-4. New items on Operation History
Following items (rows) have been added to Operation history due to
the addition of Item list feature.
*All API versions have impact of the added columns on operation history.
- Item List Name
- Item List ID
- Item Set Name
- Item Set ID
- WSDL change of AdGroupService may have impact on many V201903 users
who does not use Dynamic Ads for Display.
Please confirm the document above before using.
The ad distribution type "Dynamic Ads for Display" will automatically
generate and deliver ads with personalized contents and images based
on the Internet user's behavior history.
See below for details.
Note that Dynamic Ads for Display is available only for official agency.
New ad distribution type "Dynamic Ads for Display" in YDN released
Following documents are available for more details on Dynamic Ads for
- What is Dynamic Ads for Display
- Delivering Dynamic Ads for Display
If you have any questions, please contact us.
Yahoo! JAPAN API support team