Developer Center (English) > Announcement > YDN Dynamic Ads for Display enhancement completed

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Apr-19-2019

YDN Dynamic Ads for Display enhancement completed

Document Number: APIE-FY19-1913

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

Enhancements on Dynamic Ads for Display for Yahoo! JAPAN Display Ad
Network (YDN) has been released as previously announced in "YDN
Dynamic Ads for Display enhancement (Document Number: APIE-FY18-2083)".
Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
 YDN API

2. Effective date
 April 18, 2019 (Thu) JST

3. Effected version:
 Ver 201903
 *All API versions have impact of the added columns for operation history.

4. Overview
 Following enhancements were made on Dynamic Ads for Display for YDN.

 4-1. New method for uploading Item list file
  Directly uploading Item list file from the Campaign Management
  Tool and Campaign Editor became available.
  'Periodic upload' feature became available, which processes data
  feed directly from the Item List file on advertiser's server
  periodically.
  *The data feed tools provided before this change and uploading by
  YDN API are also available.

 4-2. "Item set" feature
  This feature filters the product information uploaded by Item list
  file with some conditions. Several filtering items such as category
  ID, price, ratings are selectable as conditions.
  Adding the Item set to ad group, ad delivery will become available
  for filtered various product categories and price zones by each ad
  group.

  Also note that "Default Item set" (which includes all of items)
  has been preset on ad groups under campaign of Dynamic Ads for
  Display created before the effective date, due to the Item set
  feature implementation.
  Please confirm and edit the setting on "Default Item set" to meet
  the Item set you create.

  A new ad group created under the campaign with ad distribution
  type "Dynamic Ads for Display" will require Item set for ad
  delivery after the effective date.
  *Ads of ad group without Item set will not be delivered.

5. Changes on YDN API:
 The following changes have been applied to YDN API due to the
 feature release above.

 5-1. New services
  Following new services have been added.
  - FeedFtpService
   This service adds and updates server information used on
   Periodic upload process.
  - FeedFtpRequestService
   This service adds the execution request of 'Upload now'
   process by Periodic Upload setting.
  - FeedSetService
   This service provides functions to get, add or remove Item Set
   information.

 5-2. Revised services
  Following services have been revised.
  - FeedDataService
   TSV format became available on uploading, adding to the
   conventional ZIP format.
  - AdGroupService
  - Item Set ID became available on search.
  - Setup Item Set to ad group, and revise/remove Item Set from ad
   group became available.

 5-3. WSDL change
  WSDL of AdGroupService has been revised.
  There is an impact on advertisers who do not use Dynamic Ads for
  Display. Please confirm the details on the following document.
  https://github.com/yahoojp-marketing/ydn-api-documents/blob/201903_update/wsdl

 5-4. New items on Operation History
  Following items (rows) have been added to Operation history due to
  the addition of Item list feature.
  *All API versions have impact of the added columns on operation history.
  - Item List Name
  - Item List ID
  - Item Set Name
  - Item Set ID

6. Precautions:
 - WSDL change of AdGroupService may have impact on many V201903 users
  who does not use Dynamic Ads for Display.
  Please confirm the document above before using.
  The ad distribution type "Dynamic Ads for Display" will automatically
  generate and deliver ads with personalized contents and images based
  on the Internet user's behavior history.

  See below for details.
  Note that Dynamic Ads for Display is available only for official agency.
  New ad distribution type "Dynamic Ads for Display" in YDN released

7. Remarks:
 Following documents are available for more details on Dynamic Ads for
 Display.
 - What is Dynamic Ads for Display
 - Delivering Dynamic Ads for Display
 

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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