Developer Center (English) > Announcement > Sponsored Search auto bidding, change in bid adjustment by device started

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May-07-2019

Sponsored Search auto bidding, change in bid adjustment by device started

*Update as of May 7, 2019
This change has completed on April 26, 2019.
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Document Number: APIE-FY19-1912

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

The change previously announced in "Change in bid adjustment rate by device for Sponsored Search auto bidding (Document Number: APIE-FY18-2080)" has been started.
Note that how bid is adjusted is changed from the previous announcement. Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
Sponsored Search

2. Changes:
The release schedule and how the bid adjustment by device is applied is changed. This setting applies to campaigns using auto bidding type "Target CPA" and ad groups under them.

<Before>
Release on April 11, 2019 JST
<After>
Sequentially released from April 11 (Thu) to April 26, 2019 (Fri) JST.

3. Remarks:
The bid adjustment rate by device will be applied sequentially after April 11, 2019 with this change.
 
Right after the release, the bid adjusted you set is applied for only a few percent of ads delivered.
Until April 26, 2019, the bid adjusted you set will be sequentially applied for all ads delivered.

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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