Document Number: APIE-FY18-2083
Thank you for using Yahoo! JAPAN Promotional Ads.
Some enhancements on Dynamic Ads for Display for Yahoo! JAPAN Display
Ad Network (YDN) are scheduled. Please see below for details.
Once again, thank you for using Yahoo! JAPAN Promotional Ads.
April 17, 2019 (Wed) JST
* Schedule may change without prior notice.
3. Effected version:
* New data item (row) will be added to all available versions.
Following enhancements will be made on Dynamic Ads for Display for YDN.
4-1. New method for uploading Item List file:
Directly uploading Item List file from the Campaign Management Tool
and Campaign Editor.
4-2. "Item set" feature:
This feature will filter the information uploaded by Item List file
with some conditions. Several filtering items such as category ID,
price, ratings will be selectable as conditions.
Adding the Item set to ad group, ad delivery will become available
for various categories and price zones by each ad group.
Also note that "Default Item set" (which includes all of items)
will be preset on ad groups under campaign of Dynamic Ads for Display
created before the effective date, due to the Item set feature
Please confirm and edit the setting to meet the Item set you create.
A new ad group created under the campaign with ad distribution type
"Dynamic Ads for Display" will require Item set for ad delivery after
the effective date.
* Ads of ad group without Item set will not be delivered.
5. Changes on YDN API
Due to the release above, YDN API will have following changes.
5-1. New/updated services
Following new services will be added.
FeedFtpService will add and update FTP server information used on
FeedFtpRequestService will add immediate execution request of
FeedSetService will create, add, and delete Item set.
Following services will have some changes.
TSV format will be supported as well as ZIP format on uploading.
AdGroupService will support "Item Set ID" as search filter.
AdGroupService will set, modify and delete Item set to/from ad group.
* WSDL will be updated on AdGroupService.
5-3. Items added to Operation History:
Due to the Item set feature, following data items (rows) will be added
on Operation History. This change will be applied to all available
- Item List Name
- Item List ID
- Item Set Name
- Item Set ID
The ad distribution type "Dynamic Ads for Display" will automatically
generate and deliver ads with personalized contents and images based on
the Internet user's behavior history.
* Dynamic Ads for Display is available only for official agency.
Please download the documents below for details of Dynamic Ads for Display.
- Dynamic Ads for Display
- Delivering Dynamic Ads for Display
- What's new on Dynamic Ads for Display
If you have any questions, please contact us.
Yahoo! JAPAN API support team