Developer Center (English) > Announcement > YDN Dynamic Ads for Display enhancement

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Mar-19-2019

YDN Dynamic Ads for Display enhancement

Document Number: APIE-FY18-2083

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

Some enhancements on Dynamic Ads for Display for Yahoo! JAPAN Display
Ad Network (YDN) are scheduled. Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
 YDN API

2. Schedule:
 April 17, 2019 (Wed) JST
 * Schedule may change without prior notice.

3. Effected version:
 Ver.201903
 * New data item (row) will be added to all available versions.

4. Overview
 Following enhancements will be made on Dynamic Ads for Display for YDN.

 4-1. New method for uploading Item List file:
  Directly uploading Item List file from the Campaign Management Tool
  and Campaign Editor.

 4-2. "Item set" feature:
  This feature will filter the information uploaded by Item List file
  with some conditions. Several filtering items such as category ID,
  price, ratings will be selectable as conditions.
  Adding the Item set to ad group, ad delivery will become available
  for various categories and price zones by each ad group.

  Also note that "Default Item set" (which includes all of items)
  will be preset on ad groups under campaign of Dynamic Ads for Display
  created before the effective date, due to the Item set feature
  implementation.

  Please confirm and edit the setting to meet the Item set you create.
  A new ad group created under the campaign with ad distribution type
  "Dynamic Ads for Display" will require Item set for ad delivery after
  the effective date.
  * Ads of ad group without Item set will not be delivered.

5. Changes on YDN API
 Due to the release above, YDN API will have following changes.

 5-1. New/updated services
  Following new services will be added.

  - FeedFtpService
   FeedFtpService will add and update FTP server information used on
   periodic upload.
  - FeedFtpRequestService
   FeedFtpRequestService will add immediate execution request of
   periodic upload.
  - FeedSetService
   FeedSetService will create, add, and delete Item set.

 5-2.
  Following services will have some changes.

  - FeedDataService
   TSV format will be supported as well as ZIP format on uploading.
  - AdGroupService
   AdGroupService will support "Item Set ID" as search filter.
   AdGroupService will set, modify and delete Item set to/from ad group.

  * WSDL will be updated on AdGroupService.
  https://github.com/yahoojp-marketing/ydn-api-documents/blob/201903_update/wsdl

 5-3. Items added to Operation History:
  Due to the Item set feature, following data items (rows) will be added
  on Operation History. This change will be applied to all available
  versions.

   - Item List Name
   - Item List ID
   - Item Set Name
   - Item Set ID

6. Note:
 The ad distribution type "Dynamic Ads for Display" will automatically
 generate and deliver ads with personalized contents and images based on
 the Internet user's behavior history.
 * Dynamic Ads for Display is available only for official agency.

7. Remarks:
Please download the documents below for details of Dynamic Ads for Display.

- Dynamic Ads for Display
- Delivering Dynamic Ads for Display
- What's new on Dynamic Ads for Display

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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