Developer Center (English) > Announcement > Closing "Target position in search results" in Sponsored Search

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Mar-06-2019

Closing "Target position in search results" in Sponsored Search

*Update as of March 28, 2019
On the information on "3.Overview (3)", the bidding type has been corrected as follow:
<Before> "Manual bidding: individual CPC (Enhanced CPC)"
<Revised> "Manual bidding: individual CPC"
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Document Number: MSCE-FY18-2072

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

The auto bidding type "Target position in search results" in
Sponsored Search will be closing. All data related to this auto
bidding type will automatically be migrated. Please see below
for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
Sponsored Search

2. Schedule:
April 3, 2019 (Wed) JST
*Schedule may change without prior notice.

3. Overview:
The auto bidding type "Target position in search results" in
Sponsored Search will be closing. All data related to this auto
bidding type will automatically be migrated. Please confirm the
points below.

(1) After the effective date, "Target position in search results"
will become unavailable when creating a new portfolio bidding
setting from the portfolio bidding tool. Setting up campaigns
to the existing portfolio bidding setting using "Target position
in search results" will also become unavailable.

(2) After the closing, all data related to the auto bidding type
"Target position in search results" will automatically be
migrated. No user action is required for the migration.

(3) The bidding method for campaigns that are using auto bidding
type "Target position in search results" will be changed to
"Manual bidding: individual CPC" within a week after the effective
date, and the portfolio bidding settings with auto bidding type
"Target position in search results" will be deleted.
The portfolio bidding setting or campaigns using the closing auto
bidding type cannot be edited after the effective date.

(4) The auto bidding report for "Target position in search results"
will become unavailable after July 2019. Please download
the report before the date above if you are currently using
"Target position in search results" and wish to keep the
relative data from the auto bidding report.

Refer to the following help pages for more details on bidding
settings and auto bidding types.
Bidding setting on campaigns
Auto bidding type "Target position in search results"

If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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