Developer Center (English) > Announcement > New ad distribution type "Dynamic Ads for Display" in YDN released

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Feb-15-2019

New ad distribution type "Dynamic Ads for Display" in YDN released

Document Number: APIE-FY18-2064

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

A new ad distribution type "Dynamic Ads for Display" was released
in YDN, as previously announced in "New ad distribution type
'Dynamic Ads for Display' in YDN (Document Number: APIE-FY18-2050)".
Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
Yahoo! JAPAN Display Ad Network (YDN)

2. Effective date:
February 13, 2019 (Wed) JST

3. New ad distribution type:
Dynamic Ads for Display

4. Overview
The new ad distribution type "Dynamic Ads for Display" will
automatically generate and deliver ads with personalized contents
and images based on the Internet user's behavior history.
A higher CTR and CVR can be expected by the ad delivery meeting
Internet user's interests based on the websites and shop pages
which the user has visited before.

Creating separate ads for each product will not be necessary as
contents and images in the ad creative will be imported by data
feed. In addition, ad size and shape will be optimized to fit
the ad space for PC, smartphone, etc.

5. Precautions:
- Dynamic Ads for Display requires the following to be prepared
for ad delivery.
(1) Set up site retargeting
(2) Upload data feed via feed vendor linked to Yahoo! JAPAN
- The maximum number of data feed per account is 30,000 products.

6. Remarks:
Please refer to the documents (PDF) below for more about Dynamic Ads for Display.
[English translation]
- What is 'Dynamic Ads for Display'
- Delivering Dynamic Ads for Display

[Japanese original documents]
- What is 'Dynamic Ads for Display'
- Delivering Dynamic Ads for Display



If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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