Developer Center (English) > Announcement > YDN feature enhancements (labeling feature and performance data) released

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Feb-07-2019

YDN feature enhancements (labeling feature and performance data) released

Document Number: APIE-FY18-2051

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

A labeling feature is added to Yahoo! JAPAN Display Ad Network (YDN)
to help group and filter performance data of campaigns and ads, as
previously announced in "YDN feature enhancements (labeling feature
and performance data) (Document Number: APIE-FY18-2036)".
Other enhancements was also made including change in feature name and
adding new indexes to performance data and reports.
Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.

1. Product:
 Yahoo! JAPAN Display Ad Network (YDN)

2. Service
 - Campaign Management Tool
 - Campaign Editor
 *The next version of YDN API will support changes other than Importing,
 Downloading and Operation History.
 We will make another announcement once the schedule and details have
 been decided.

3. Effective date:
 February 6, 2019 (Wed) JST

4. Overview:
 4-1. Labeling feature
  This feature will enable you to group and filter components such as
  campaigns and ads by setting up optional names to label them.

  It will make data analysis and filtering by group easier and more
  effective advertising operation will become available.
  Efficiency in account management can be expected as filter and data
  analysis will be available by labels.

  In addition to label names, descriptions and colors can also be set.
  It will be easier to distinguish the labeled components on the
  Campaign Management Tool and Campaign Editor if you change colors
  by labels.

  Multiple labels can be set in bulk, as well as setting up the same
  label to multiple components at once.

  Components that can be labeled are as below.
  - Campaign
  - Ad Group
  - Ad

  Labels are set to each component separately, and will not be
  reflected to the upper or lower components.
   Example:
   Adding a label to the campaign will have no effect to ad groups
   and ads under the campaign.

  [Remarks]
  - Maximum number of labels per account is 1,000.
  - "Label report" was added to the performance reports.
  - By using the import feature, adding and removing labels in bulk
   is available.
  - A new item "Labels" was added to the download file of download
   feature.
  - A new output item "Labels" was added to "Entity" and "Item name"
   on Operation History.
   This change enables you to check operation history of user
   actions such as creating a new label and setup of label to
   campaign.
   *Change only on Importing, Downloading and Operation History
   were applied to all available YDN API versions.

  Please refer to the page below for more details.
  https://biz.marketing.yahoo.co.jp/developercenter-en/announcement/630114/

 4-2. Change in feature name
  The name of the current "Labeling" feature in YDN site retargeting
  was changed to "Custom Label" after the effective date.

  [Remarks]
  - There is no change in the variable name used to set up a label
   in the site retargeting tag (yahoo_retargeting_label).
  - Please refer to the help page below for details on the "Custom
   Label" feature.
   https://support-marketing.yahoo.co.jp/promotionalads/ydn/articledetail?lan=en&aid=589

5. Change in performance data and reports:
 5-1. New indexes
  The following new indexes related to ROAS were added in performance
  data and performance reports.
  *Previously informed index names were revised on Feb.7, 2019.
  -Conv. Value Per Cost
  -All Conv. Value Per Cost
  -Conv. Value via ad click Per Cost

 5-2. Enhancements in performance data
  The following changes were made to the performance data to provide
  better data display.
  - Revised the number of digits to display the decimal point of some
   performance data.
  - Symbols such as "\" and "%" will be added.

  The name of the current "Conversion Label Name" on Performance
  Report was changed to "Conversion Name" after the effective date.
  It was unified to the same name on the Campaign Management Tool.

6. Remarks:
 - Campaign Editor
  The latest version of the Campaign Editor is required to use these
  new features.
  Update is possible by closing the Campaign Editor and restarting it.

 - Importing feature
  The latest import template will be required to use the new
  "Labeling" feature.

 Please refer to the page below for more details.
  https://biz.marketing.yahoo.co.jp/developercenter-en/announcement/630114/

                              
If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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