Developer Center (English) > Announcement > New ad distribution type "Dynamic Ads for Display" in YDN

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Jan-30-2019

New ad distribution type "Dynamic Ads for Display" in YDN

Document Number: APIE-FY18-2050

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

A new ad distribution type "Dynamic Ads for Display" will be
released in YDN. Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
Yahoo! JAPAN Display Ad Network (YDN)

2. Schedule:
February 13, 2019 (Wed) JST
*Schedule may change without prior notice.

3. New ad distribution type:
Dynamic Ads for Display

4. Overview:
The new ad distribution type "Dynamic Ads for Display" will
automatically generate and deliver ads with personalized contents
and images based on the Internet user's behavior history.
A higher CTR and CVR can be expected by the ad delivery meeting
Internet user's interests based on the websites and shop pages
which the user has visited before.

Creating separate ads for each product will not be necessary as
contents and images in the ad creative will be imported by data
feed. In addition, ad size and shape will be optimized to fit
the ad space for PC, smartphone, etc.

5. Precautions:
- Dynamic Ads for Display requires the following to be prepared
for ad delivery.
(1) Set up site retargeting
(2) Upload data feed via feed vendor linked to Yahoo! JAPAN
- The maximum number of data feed per account is 30,000 products.

- Create campaigns of Dynamic Ads for Display and setup data feed
by Yahoo! JAPAN Promotional Ads API is not yet available as of
effective date.
Please wait for a while until the communication from us for the
new feature.

- If you are using both API and the Campaign Management Tool,
the value of adProductType will be (Null) on getting a campaign
of Dynamic Ads for Display with Get of CampaignService.

- On reports such as Campaign Report, the name of new ad
distribution type will be available as thus below:
JA: 動的ディスプレイ広告
EN: Dynamic Ads for Display

6. Remarks:
Please refer to the page below for more details on Dynamic Ads
for Display.
[English translation]
- What is 'Dynamic Ads for Display'
- Delivering Dynamic Ads for Display

[Japanese original documents]
- What is 'Dynamic Ads for Display'
- Delivering Dynamic Ads for Display

* "Dynamic Ads for Display" is released as official edition of
"Dynamic Creative Ads" which has been provided as beta version
for limited customers. Beta users can continue using data and
settings during the beta period on "Dynamic Ads for Display"
official edition.


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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