Developer Center (English) > Announcement > Change in Advertisement Editorial Guidelines

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Dec-12-2018

Change in Advertisement Editorial Guidelines

Document Number: APIE-FY18-2021

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

We would like to inform you that the Advertisement Editorial
Guidelines are scheduled to change. Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Schedule:
January 7, 2019 (Mon) JST
*Schedule may change without prior notice.

2. Changes:
Some standards in the following chapters will be edited or
removed from the Advertisement Editorial Guidelines.

Chapter 5. Specific Standards for Certain Industries, Products,
and Services
12. Medical Institutions

<Before>
(1) The advertiser is a medical institution located in Japan
(2) The location and contact information of the advertiser are
indicated
(3) The background of the principal doctor at the medical
institution (academic background, years of service at the
medical institution, and years of experience) is indicated;
the same rule applies to a medical institution that operates
a nursing home
(4) When a therapeutic technique to which the public medical
insurance does not apply is introduced, the indication of the
fact that the insurance does not apply or the medical
treatment fee is required
(5) Advertisements should comply with the specific standards
and guidelines under the Medical Care Law

<After>
(1) The advertiser is a medical institution located in Japan
(2) The location and contact information of the advertiser are
indicated
(3) The background of the principal doctor at the medical
institution (academic background, years of service at the
medical institution, and years of experience) is indicated;
the same rule applies to a medical institution that operates
a nursing home
(4) Advertisements should comply with the specific standards
and guidelines under the Medical Care Law


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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