Developer Center (English) > Announcement > New feature in Sponsored Search auto bidding

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Dec-05-2018

New feature in Sponsored Search auto bidding

Document Number: APIE-FY18-2009

Dear customer,

Thank you for using Yahoo! JAPAN Promotional Ads.

A new feature will be added to the auto bidding feature in
Sponsored Search campaigns.
The auto bidding type "Maximize Conversions" will be closing as
well as some related items on the Campaign Management Tool and
Campaign Editor. Please see below for details.

Once again, thank you for using Yahoo! JAPAN Promotional Ads.


1. Product:
Sponsored Search

2. Schedule:
December 12, 2018 (Wed) JST
*Schedule may change without prior notice.

3. Additional features in auto bidding:
(1) A new feature "standard bidding" will be added to auto bidding.
The two bidding types below will be available after the effective
date.

- Standard bidding: New bidding type applied to each campaign
- Portfolio bidding: Existing bidding type created at account
level and can be applied to multiple campaigns

(2) The following auto bidding types can be created at campaign
level after the effective date. These auto bidding types were
required to be created at account level and then set up to
campaigns afterwards.

- Maximize Clicks
- Target ROAS
- Target CPA
*Can be selected if conversion tracking is set.

The instructions for setting bidding will change due to the new
feature. Please refer to the help page for new instructions.
Yahoo! JAPAN Promotional Ads Help
https://support-marketing.yahoo.co.jp/promotionalads/top?lan=en

4. Closing auto bidding type "Maximize Conversions":
A new bidding type "Enhanced CPC" in campaigns has been released.
Due to the new bidding type, "Maximize Conversions" will sunset
as it has similar features. Please confirm the changes below in
advance.

- "Maximize Conversions" will become unavailable when creating
a new auto bidding setting from the auto bidding tool after
the effective date. Setting up campaigns to the existing auto
bidding setting using "Maximize Conversions" will also become
unavailable.

- After the sunset, all data related to the auto bidding type
"Maximize Conversions" will automatically be migrated. No
user action is required for the migration. The auto bidding
type for campaigns using "Maximize Conversions" will be changed
to "Individual CPC (Enhanced CPC)" sequentially after the
effective date by the end of this year.

- The auto bidding report for "Maximize Conversions" will become
unavailable after January 30, 2018 JST. For customers currently
using "Maximize Conversions" and need the auto bidding report
for the relative data, please download the report before the
date above.

Refer to the following help pages for more details on the bidding
types and auto bidding types.

- Bidding setting on Campaigns
- Auto Bidding type "Maximize Conversions"

5. Items to be removed:
Some items will be removed from the Campaign Management Tool and
Campaign Editor.

A blank column means that the item does not exist on the screen/
output file.

< Cross device conversion tracking >

'Conversion Analytics' screen
items Campaign Management Tool Campaign Editor
Screen Output file Screen Output file
Conversion tracking across devices removed

< Ad rotation >

'Campaigns' screen
items Campaign Management Tool Campaign Editor
Screen Output file Screen Output file
Ad Rotation removed * removed *

*On output file, this item is left as one of 'Items Displayed' in ad group.

< Auto bidding >

'Ad groups' screen
items Campaign Management Tool Campaign Editor
Screen Output file Screen Output file
Auto Bidding ID ** removed **
Auto Bidding Name ** removed **
Auto Bidding Type / Bidding ** removed **

**These items are left as optional on the Campaign Management
Tool (both on the screen and output file), and left on the output file
of Campaign Editor.

'Keywords' screen
items Campaign Management Tool Campaign Editor
Screen Output file Screen Output file
Auto Bidding ID *** removed
Auto Bidding Name *** removed
Auto Bidding Type / Bidding *** removed

***These items are left as optional on 'Keywords' screen of the
Campaign Management Tool.

Refer to the help pages below to learn more detail of item change
and operation steps.
[Display] button in the list
Campaign Editor User Interfaces [Campaign Editor]


If you have any questions, please contact us.

Sincerely,
Yahoo! JAPAN API support team

        
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